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商品营销手册：成功布置产品的实用理念 (Merchandising Playbook: Practical Ideas for Success in Product Placement)
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$100.00
Course Description
In this course, learners will be introduced to six merchandising strategies for retail locations in attractions. These strategies include layout, color, levels, sizes and shapes, the five senses, and signage. By applying these strategies, learners will be able to create appealing store layouts and product displays that are sure to attract guests and increase product sales.
This forty-minute course includes audio and visual elements, and knowledge check questions to help learners understand how to appropriately present merchandise in stores. Designed for individuals working in an attraction, this course is suitable for retail managers, supervisors, visual merchandisers, and anyone involved in the planning and execution of merchandise displays.
Course Objectives
- Explain how effective merchandising enhances the guest experience and encourages sales
- Determine how merchandise sold at an attraction can tell a story or connect to the theme of a retail location
- Utilize the six merchandising strategies to optimize the performance of merchandise locations at an attraction
- Identify how to present products effectively so that they are appealing to all guests
Details
CEUs: 1.0
Training Time: 40 minutes
Language: American English, Spanish, Simplified Chinese
Key Features: Inline Activities, Audio, and Video