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消费者研究策略简介 (Introduction to Consumer Research Tactics)
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$100.00
Course Description
In the competitive and ever-evolving world of attractions, understanding your audience isn’t just beneficial—it’s vital. This comprehensive course is designed to bring you closer to your guests and their preferences. You will be introduced to why consumer research is an important investment at an attraction and the types of research available. You will also explore various research methodologies, each tailored to the attractions industry’s unique needs. These include feedback surveys, origin reports, and competitive landscape analysis. Whether you’re new to consumer research or looking to refine existing skills, this course offers invaluable tools to keep your attraction at the forefront of guest satisfaction.
Course Objectives
- Explain the importance of consumer research and how it benefits attractions
- Evaluate and improve research strategies at your attraction
- Solicit, collect, interpret, and act upon guest feedback data
- Collect, interpret, and internally share competitor data
Details
CEUs: 1.0
Training Time: 50 minutes
Language: American English, Simplified Chinese
Key Features: Inline Activities, Video, Post-Assessment