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Buzz Stirring & Engagement Driving Marketing Stunts
$100.00
Session Description
In a world where attention spans are short and competition is fierce, bold marketing stunts can be the key to cutting through the noise. This session explores how creative, attention-grabbing campaigns can spark media buzz, energize passholders, and captivate potential guests. Industry pros Eric Fluet and Ron McKenzie will share real-world insights and standout examples such as the Pope Mobile in NYC and Robbie Knievel’s coaster launch in St. Louis to inspire your next big idea.
Key Takeaways
- This talk will equip participants with the knowledge to execute a buzzworthy stunt
- Learn the types of events best suited for attention grabbing stunts
- Learn what tools to use in the creation of unforgettable marketing experiences
Speakers
- Eric Fluet, Principal, Get It Done Marketing
- Ron McKenzie, CMO, Proparks Attractions Group
Details
CEUs: 1.0
Session Time: 60 minutes
Language: American English
Features: Recording of live presentation IAAPA Expo Orlando November 18, 2025