If you are a student, young professional, or educator, and the discounted price is not displayed, please click here.
Can We Innovate While Honouring Tradition?
$100.00
Session Description
This session explores how attractions can embrace innovation without losing sight of heritage. From AlUla’s transformation into a high-tech heritage tourism hub, to Blackgang Chine’s balance of nostalgia and new experiences, and Europa-Park’s reimagining of a beloved dark ride—our speakers share real-world examples of blending the old with the new. Discover how thoughtful design, cultural respect, and guest engagement can create attractions that are both forward-thinking and rooted in tradition.
Speakers
- Travis Kline, Product Development Director, Royal Commission for AlUla
- Dominic Wray, Managing Director, Blackgang Chine / Vectis Ventures
- Laura Baxter, Creative Marketing Lead, Backgang Chine / Vectis Ventures
- Morgan Fix, Creative Consultant and Experience Designer, BoldMove Nation
Details
CEUs: N/A
Session Time: 60 minutes
Language: American English
Key Features: Recording of live presentation from IAAPA Expo Europe 2024