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Crafting Neverending Storytelling: Enhancing Guest Journeys with Transmedia and Technology
$100.00
Session Description
Discover strategies to design seamless, story-driven experiences that engage guests before, during, and after their visit. Learn how cross-platform transmedia, integrated storytelling, and innovative use of new technology can turn visitors into lifelong fans. Perfect for professionals in themed entertainment, marketing, and IP development.
Key Takeaways
– Build a Guest Story Experience Loop to sustain engagement beyond the visit.
– Leverage interdisciplinary collaboration to amplify storytelling across touchpoints.
– An exclusive behind-the-scenes look at a StoryVerse that applies the principles of a Guest Experience Loop.
– Case studies from Asia-Pacific markets, including China’s booming attractions sector.
Speakers
- Klaus Sommer Paulsen, CEO & Founder, AdventureLAB
- Nico Mamon, Head of Integrated Marketing, Enchanted Kingdom, Inc.
Details
CEUs: 1.0
Session Time: 60 minutes
Language: American English
Key Features: Recording of live presentation from IAAPA Expo Asia 2025