If you are a student, young professional, or educator, and the discounted price is not displayed, please click here.
Engaging Brand Experiences: The Art of Turning Brands into Destinations
$100.00
Session Description
| In today’s competitive landscape, leading brands like Bass Pro Shops, National Geographic and Delta Air Lines have transcended traditional marketing to become immersive destinations. This panel will explore how these iconic brands create transformative guest experiences that foster loyalty, drive engagement, connect to employees and generate revenue. Attendees will gain insights into strategies that turn a brand into more than a product or service—into an unforgettable destination. From outdoor adventure retail to global exploration and air travel, this session will showcase a diverse range of industries applying similar principles: storytelling, authenticity, and emotional connection. |
Key Takeaways
| -Understand the Framework: Learn how to align brand identity with immersive experiences to create customer journeys that go beyond transactions
-Case Studies and Success Metrics: Hear real-world examples of how these brands have integrated entertainment, education, and retail to build loyalty and profitability -Actionable Takeaways: Discover practical approaches for developing engaging brand spaces that inspire repeat visitation and word-of-mouth advocacy |
Speakers
- Shawn McCoy, Senior Vice President, Business Development & Creative Strategy, Imagine
- Nedra Wilson, Director, Events & Experiences, Minecraft/Microsoft Gaming
- Anthony Hickson, Director, Imagination
- Rochelle Wilhelm, Vice President of Exhibitions, National Geographic Society
- Nina Thomas, Director of Exhibits & Public Programs, Delta Flight Museum
Details
CEUs: 1.0
Session Time: 80 minutes
Language: American English
Features: Recording of live presentation IAAPA Expo Orlando November 20, 2025