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From Views to Revenues: Unlocking Social Media Success for Attractions
$100.00
Session Description
| Attractions businesses can transform guest experiences into high-performing social media content that drives both engagement and revenue. In this session, Jacob Giacobbi, founder of CrowdSpecs and creator behind the 2025 IAAPA Brass Ring Award-winning Social Media Campaign for Great Canadian Bungee, shares his proven strategies that have generated over 500 million organic views and unlocked new social media revenue streams for world-class experiences. Attendees will learn how to craft compelling content and convert viral traffic into measurable business success. Whether you run a theme park, FEC, or immersive attraction, you’ll gain actionable insights to scale your social media presence and grow your brand. |
Key Takeaways
| -Recognize key techniques for crafting engaging social media videos that effectively capture and retain audience attention
-Examine successful strategies for turning viral video engagement into measurable business growth through social media marketing funnels, audience engagement, and content monetization -Explore methods for utilizing customer experiences and video assets to create shareable content and develop additional revenue streams through digital media |
Speakers
- Jacob Giacobbi, Founder & President, CrowdSpecs
Details
CEUs: 1.0
Session Time: 50 minutes
Language: American English
Features: Recording of live presentation IAAPA Expo Orlando November 20, 2025