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Gen Alpha’s Great Expectations: Experience Building for a New Generation
$100.00
Session Description
Gen Alpha is tech-savvy, visually sophisticated, and always connected.
Even as tweens, they influence family spending decisions, often discovering experiences before their parents and shaping where families go and how they spend.
With distinct preferences from their Millennial parents and Gen Z siblings, Gen Alpha expects offline, social, and immersive experiences that reflect their digital fluency and visual sensibilities.
This session explores how attractions can design future-ready experiences aligned with Gen Alpha’s values, highlighting key trends and practical strategies to meet the expectations of this powerful new audience.
Key Takeaways
- Learn how the experience design has evolved to meet expectations from a new generation of young guests
- Understand Gen Alpha’s expectations from attractions and entertainment
- Explore how Gen Alpha’s economic power and the new dynamics of family decision making could impact the guest experience
Speakers
- Christopher Arnold, COO, Fred Rogers Productions
- Matt Dawson, Studiodawson
- Julie Moskalyk, Director-Content Partnerships, Supply + Demand Studio
- Michael Moschella, Executive Director
Details
CEUs: 1.0
Session Time: 60 minutes
Language: American English
Features: Recording of live presentation IAAPA Expo Orlando November 17, 2025