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Gen Z and Alpha Shifting Expectations and Demands
$100.00
Session Description
Remember the viral social media Ice Bucket Challenge of 2014? Well, most of Generation Z won’t as they were too young to remember! And now, these 13-28 year olds, along with Generation Alpha close behind them, are the next powerful purchasing decision-makers that are reshaping the expectations of our industry. Join Insights Director Robbie Jones, from themed attraction design company Katapult, and leisure economist Natalia Bakhlina of LDP, to discover how young minds are shifting design, value and economic performance at themed attractions beyond the year 2030.
Speakers
- Natalia Bakhlina, Partner, Leisure Development Partners
- Robbie Jones, CEO, Department for Business and Trade
Details
CEUs: 1.0
Session Time: 27 minutes
Language: American English
Key Features: Recording of live presentation from IAAPA Expo Europe 09/24/2025