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GEN Z Moms: The Why Behind She Buys
$100.00
Session Description
| Move over Millennial Moms—Gen Z Moms are here, and they’re rewriting the rules. In this session, Maria Bailey, author of Marketing to Moms, explores what drives Gen Z Moms to engage and purchase for their families. Discover how their motivations, behaviors, and expectations differ—and what that means for brands looking to earn their loyalty. |
Key Takeaways
| – Understand the key marketing messages that resonate with the youngest cohort of moms. – Define how your brand or destination can develop a relationship with Gen Z parents that drive attendance and sales. – Connect the dots on marketing tactics that lead to loyalty among Gen Z moms. |
Speakers
- Maria Bailey, CEO and Author of “Marketing to the Gen Z Mom,” BSM Media
Details
CEUs: 0.5
Session Time: 20 minutes
Language: American English
Features: Recording of live presentation IAAPA Expo Orlando November 20, 2025