How Data, Tech & Creativity are Reshaping the Modern Attraction

Session Description

In today’s attention economy, operators of permanent attractions are facing an urgent challenge: how to evolve beyond footfall and seasonal peaks, and instead build year-round demand, deepen audience understanding, and unlock new revenue streams.

Key Takeaways

– Audience Intelligence in Action: How operators can use behavioural data, performance tracking, and segmentation to drive smarter programming, merchandising, and pricing decisions.
– Marketing that Converts: Building demand through digital storytelling, performance marketing, and personalised engagement at scale.
– Revenue Beyond the Ticket: Integrating content, commerce, and loyalty into a cohesive system that drives deeper per-capita spend and sustained interest.
– Creative Tech Meets Operational Efficiency: From dynamic ticketing and capacity planning to real-time trend responsiveness, learn how infrastructure choices impact the entire guest lifecycle.

Speakers

• George Kosmadakis, Chief Marketing Officer, PARADOXON LTD Professional Consulting services
• Bart Dohmen, Partner, TDAC BV
• Rocio Trujillo, General Manager Southern EU, FEVER LABS INC
• Tim Everts, Chief Finance Officer, 24Indoor

Details

 CEUs: 1.0

 Session Time: 30 minutes

 Language: American English

 Key Features: Recording of live presentation from IAAPA Expo Europe 09/24/2025