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How to Capture SuperFans: Designing Deeply Transformative Experiences
$100.00
Session Description
| Discover how to design transformative, immersive experiences that resonate deeply with visitors seeking more than entertainment at amusement parks, attractions, and museums (we call these “Divers”). This session explores how to create social and personal impact, attract dedicated superfans, and drive strong word-of-mouth promotion. When your guests leave your location feeling like they have had a shift in their perspective and a growth experience, they see what you offer as priceless. Industry veterans who have created transformative experiences for Disney, The Smithsonian, Meow Wolf, Cirque Du Soleil, Royal Caribbean and others will share proven strategies to craft experiences that inspire loyalty and elevate education and themed entertainment. |
Key Takeaways
| -Foster deeper visitor engagement that builds you super-fan base (and their word of mouth)
-Integrating social good into immersive entertainment and education that inspires a sustained change of perspective -Design triggers and framing for personal transformation, inspiring ready audiences to elevate their experience |
Speakers
- Meghan Gardner, Transformative Design Director, Guardian Adventures
- Jasmin Jodry, Executive Creative Director, MOTO
- Caro Murphy, Experience Designer, Incantrix Productions
Details
CEUs: 0.5
Session Time: 20 minutes
Language: American English
Features: Recording of live presentation IAAPA Expo Orlando November 19, 2025