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How To Get Your Groove Back
$100.00
Session Description
Over time, even the best destination can start to feel a little out of sync—what once felt fresh and undeniable now needs an update. Whether it’s activating underutilized spaces, re-engaging your core audience, or fine-tuning your identity to match today’s expectations, this session will help bring back the spark that made you stand out in the first place.
Through real-world case studies and actionable insights, this session is for anyone looking to cut through the noise, make the most of what they already have, and turn up the volume on what makes them unique. Let’s get your groove back!
Key Takeaways
- Discovering your Distinctives
- Building Brand Cohesion – Ensure every element of your park – visuals, verbal messaging, and guest interactions work together to create a seamless and recognizable experience.
- Creating Moments that Stick – Design experiences that make a lasting emotional impact and keep guests taking long after they leave.
Speakers
- Rick Schuiteman, Executive Director & CEO, Fort Wayne Zoo
- Nate Olsen, Creative Director, Hampton Creative
- Johnie Hampton, CEO, Hampton Creative
- Jerry Brick, Director of Maintenance & Construction, Place Entertainment
Details
CEUs: 1.0
Session Time: 60 minutes
Language: American English
Features: Recording of live presentation IAAPA Expo Orlando November 18, 2025