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How to Measure the ROI of Your Marketing Strategies
$100.00
Session Description
Guests are interacting with your brand in a growing number of ways. As a result, many operators struggle to get a handle on where to invest marketing dollars. In this session, we’ll discuss how to evaluate various marketing channels, calculate ROI, and provide operators with a framework for optimizing marketing efforts moving forward.
Speakers
- TJ Christensen, CEO, BlueGator LLC
Details
CEUs: N/A
Training Time: 60 minutes
Language: American English
Key Features: Recording of live presentation from IAAPA Expo 2022