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Living the Dream with Indoor Attractions
$100.00
Session Description
| How do you turn a New Jersey retail-tainment center into a must-visit destination all year long? The team from American Dream shares how they draw local and international visitors, combine retail and entertainment to maximize revenue, and make seasonality work to their advantage—even in the harshest weather. This interactive session features case studies, live polling, and a fast-paced seasonality challenge to equip you with real-world strategies you can put to work right away. Whether you’re looking to fine-tune ticketing, boost guest engagement, or future-proof your attraction, you’ll walk away with insights from one of the world’s most dynamic indoor destinations. |
Key Takeaways
| -Analyze how effective targeting and performance media optimizations drive year-round attendance for both local and international visitors
-Examine revenue-maximizing bundling and pricing strategies that integrate retail, entertainment, and experiences -Identify innovative ways to leverage seasonality and weather trends to sustain guest traffic and optimize revenue |
Speakers
- Kaila Stokes, Client Services Account Director, AKA NYC
- Vanessa Javier, Group Account Director, Attractions & Destinations, AKA NYC
- Marcy Davis, Senior VP of Attractions and Entertainment, Nickelodeon Universe – American Dream
- Adam Petrick, Chief Marketing Officer, American Dream
Details
CEUs: 1.0
Session Time: 60 minutes
Language: American English
Features: Recording of live presentation IAAPA Expo Orlando November 19, 2025