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Marketing Traditions: How to Make Memories that Drive Repeat Visits
$100.00
Session Description
| Guests don’t just return for the attractions—they come back for the traditions. In this panel session, marketing leaders from the hospitality and attractions industry explore how to build, brand, and promote recurring experiences that guests remember and return for year after year. Drawing from family resorts, camping, glamping, and destination entertainment properties, the panel discusses how nostalgia can be used as a powerful emotional driver, how to turn annual events into signature moments, and how to market them across digital platforms. This session offers inspiration and practical takeaways for marketing teams looking to build lasting guest loyalty through memory-making. |
Key Takeaways
| -Identify ways to turn recurring experiences into traditions that support guest retention
-Explore how nostalgia influences guest loyalty and emotional connection to a brand -Develop marketing strategies that promote tradition building |
Speakers
- Tessa McCrackin, Chief Marketing Officer, Northgate Resorts
- Stacey Comishock, Director of Guest Experience, Smugglers’ Notch Resort
- Trent Hershenson, Vice President of Marketing, Camp Jellystone
- Chris Giles, Director of Communications and Marketing, Niagara Parks
Details
CEUs: 1.0
Session Time: 60 minutes
Language: American English
Features: Recording of live presentation IAAPA Expo Orlando November 19, 2025