Optimizing Your Arcade Game Room – Layout and Inventory

Session Description

Join us for a targeted educational session focused on maximizing the performance and guest experience of your arcade game room through strategic layout design and inventory selection. This session will equip you with practical insights on game placement, guest behavior, and inventory management to help drive engagement, satisfaction, and profitability.

Key Topics Covered:
Strategic Game Placement: Enhancing Flow and Engagement

Zoning Principles: Avoid grouping games strictly by type (e.g., action, skill-based, prize) except for VR experiences, which benefit from a dedicated area.
Anchor Games: Learn how to use high-performing games as anchors to draw guests through different areas and increase dwell time.
Spacing & Accessibility: Discover best practices for creating comfortable, accessible spaces around each game to boost guest enjoyment.
Interactive Exercise: Review and critique a sample arcade floor plan to identify layout strengths and opportunities for improvement.
Aligning Game Inventory with Guest Preferences

Understanding Your Audience: Use guest surveys, observation, and data analytics to identify preferences and player profiles.
Building a Balanced Mix: Ensure your game lineup appeals to a wide range of ages, interests, and skill levels.
Continuous Feedback: Explore methods to gather and apply feedback from guests, staff, vendors, and consultants to stay ahead of trends.
Interactive Exercise: Simulate the selection of a game inventory for a new arcade using sample demographic and feedback data.
Whether you’re designing a new arcade or revamping an existing space, this session provides the tools you need to make informed, guest-driven decisions that support both fun and financial success.

Key Takeaways

• Learn how effective game placement and selection impact player engagement and profitability.
• Align your game inventory with the preferences and demographics of your visitors to boost satisfaction and revenue.
• Why and how to group VR.

Speakers

• Nick Dimatteo, CEO, Fortyfivegames
• Dennie Renessis, GM – Amusement Products & Attractions, Funlab – Global leaders in competitive socializing (8 brands)
• Joe Vander Stelt, Funzone Brand Manager, Pizza Ranch
• Atsushi Iyoda, Executive Officer and Head of U.S. Operations, GENDA Inc.
• Anthony Martinez, National Sales Manager, Amusement Source International

Details

CEUs: 1.0

Session Time: 60 minutes

 Language: American English

Features: Recording of live presentation IAAPA Expo Orlando November 17, 2025