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Predictive Modeling for Optimized Guest Experiences in Immersive Design
$100.00
Session Description
| Predictive modeling and simulation are reshaping how experiences are conceived, designed, and operated. This panel, moderated by Worldbuildr, brings together voices from across the industry to explore how forecasting guest flow, testing operational scenarios, and simulating interactions within digital environments early in the design process can lead to more engaging, resilient, and profitable destinations. Panelists include leaders from Meow Wolf, Gensler, and a former executive from Walt Disney Imagineering, who will share perspectives from new projects in development, large-scale experiential design practices, and landmark attractions. Together, they will discuss what tools and methods they use, what outcomes they’ve seen, and how simulation can guide better creative and operational decisions. |
Key Takeaways
| – Understand how simulation helps reduce risk, support ROI forecasting, and align creative vision with operational realities – Compare approaches from emerging innovators, architectural designers, and legacy operators – Gain insights from active projects in development as well as established attractions shaped by predictive modeling |
Speakers
- Michael Libby, Founder & CEO, Worldbuildr
- Amanda Clay, Chief Exhibitions Officer, Meow Wolf
- Ann Morrow Johnson, Global Experience & Entertainment Leader & Design Director, Gensler
- Michael Tschanz, Principal, Tschanz Technologies
- Derek Pendergrass, VP – Design & Integration, Meow Wolf
Details
CEUs: 1.0
Session Time: 60 minutes
Language: American English
Features: Recording of live presentation IAAPA Expo Orlando November 18, 2025