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Reimagining Travel: APAC Tourism Trends and Hong Kong in Action
$100.00
Session Description
This session explores the evolving dynamics shaping tourism across Asia-Pacific, one of the world’s fastest-recovering and most dynamic travel regions. As travel shifts from “where” only to “why,” and “how”, new patterns are emerging—from the rise of regional travel and experience-led journeys to the growing influence of emotion, events, and digital transformation. The session highlights what these trends mean for destinations and examines Hong Kong’s strategic role in responding to these shifts and capturing future growth.
Speaker
- Marilyn Tham, General Manager, Mega Events, MICE & Cruise, Hong Kong Tourism Board
Details
CEUs: 0.5
Session Time: 27 minutes
Language: American English
Features: Recording of live presentation IAAPA Expo Asia June 10, 2026