Sustainability in Practice: Insights from Industry Leaders

Webinar Description

This Earth Day, join IAAPA for an inspiring and practical conversation about sustainability in practice. Drawing from IAAPA’s new whitepaper on sustainability standards, this webinar brings the guidance to life through real examples from industry leaders. You’ll hear directly from contributors featured in the case studies, representing both the manufacturer and operator perspectives, as they share what they’ve learned on their sustainability journeys. Our speakers from WhiteWater and Merlin Entertainments will discuss what motivated their efforts, the outcomes they’ve seen, the challenges they faced along the way, and the lessons they wish they’d known earlier. The focus is on practical insights, honest reflections, and actionable recommendations that others in the attractions industry can learn from. Whether you’re just starting out or looking to strengthen existing efforts, this session is designed to leave you feeling informed, encouraged, and ready to take the next step.

Learning Objectives:

1. Understand how sustainability standards are applied in practice, using real examples from attractions operators and manufacturers
2. Explore real-world lessons from industry leaders, including key challenges, outcomes, and lessons learned
3. Gain practical ideas and inspiration to support sustainability efforts, no matter where participants are on their journey

Speaker

• Ylva Linder, Director of Sustainability, IAAPA
• Una de Boer, Chief Marketing Officer, WhiteWater
• Dare Ilori, VP for Global ESG & Sustainability, Merlin Entertainments

Details

CEUs: 1.0

Session Time: 60 minutes

Language: American English

Key Features: Recording of live presentation on 04/22/2026