If you are a student, young professional, or educator, and the discounted price is not displayed, please click here.
The Art of Merchandise: Storytelling, Creativity, and Revenue
$100.00
Session Description
Merchandise plays a pivotal role in creating lasting guest memories. This session showcases innovative strategies from Hong Kong Disneyland Resort and Ocean Park Hong Kong, exploring how storytelling, creative product development, and IP integration transform merchandise into powerful engagement tools.
What You’ll Learn:
Discover Disney’s experiential retail strategies and their impact on guest satisfaction.
Explore Ocean Park’s panda-themed product development and licensing journey.
Apply storytelling techniques to merchandise design and retail experiences.
Learn actionable strategies to enhance guest engagement through creative merchandise.
Speakers
- Ivon Tsang, Retail Director| Head of Commercial Operations, Ocean Park Hong Kong
- David Koo, Director, Merchandise, Hong Kong Disneyland
Details
CEUs: 1.0
Session Time: 35 minutes
Language: American English
Features: Recording of live presentation IAAPA Expo Asia June 11, 2026