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The EMEA Attractions Market: Trends, Practices, and What Sets It Apart
$100.00
Session Description
| Join us bright and early as four seasoned IAAPA EMEA Education Committee members grab a coffee on stage and take you on a whirlwind tour of the hottest trends brewing across the European attractions market. Expect a fast-paced, frank discussion that goes beyond basic stats. Our diverse panel will pull back the curtain on European standards and, more importantly, compare them directly to the USA market experience. This is where the fun begins and where you might pick up surprising, immediately applicable insights (or perhaps just some excellent cross-cultural debate!). Our caffeine-fueled crew includes: Two operators from Europe’s Top 10 theme parks. A leading Creative Director from a globally renowned design company. A partner from a top European consultancy agency. Bring your questions! We’re opening the floor to debate European trends and practices with you, ensuring everyone leaves with a deeper, truly global understanding of the attractions world. |
Key Takeaways
| – Identify the defining characteristics of the EMEA attractions market and how they compare to U.S. industry structures. – Examine how branding, and partnership models influence attraction development and guest engagement. – Analyze current trends, including hybridization and cross-sector innovation and assess their impact on both large operators and family-owned attractions. |
Speakers
- Bart Dohmen, Managing Partner, TDAC BV
- Lukas Metzger, Head of Park Operations, Europa Park
- Andy Hygate, Operations Director, Pleasure Beach Resort
- Edd Musgrove, Executive Creative Director, Mycotoo
Details
CEUs: 1.0
Session Time: 60 minutes
Language: American English
Features: Recording of live presentation IAAPA Expo Orlando November 20, 2025