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The Next Generation Commercial Party Program
$100.00
Session Description
| Young family populations have taken a dramatic downturn and will continue shrinking for the next ten years. Fewer kids born to new families, and later in life, means less demand for youth birthday parties. Your overall party program won’t look like the traditional ones of the past. As the millennial generation settles down, gets married, and starts families, their definition of value and what makes a party worthwhile for their kids is dramatically different than past generations. Frank Price, founder of Birthday University, brings 35 years of experience to help you discover the key ingredient(s) for developing the next generation of relevant, profitable party and group event programming. The funny thing is, at the core, it’s much the same as it always was. Positive emotions and the human factor—those little things that make a big difference—are what separate unique program offerings from average competitors. We’ll review the commercial birthday program history—what worked and what didn’t—including new trends in population, social interaction, and value perception. Party revenue now includes new offerings and capturing additional income from existing customers. Learn how to differentiate your party and adult group offerings from your competitors and grow continually by elevating yourself beyond your attractions as the main reason guests choose you. Zach Johnson of Rev’s Up Fun will share boots-on-the-ground data and best practices that back up Frank’s concepts. Party programs are evolving—are you ready? |
Key Takeaways
| – Learn new population trends and how they will or have directly impacted your party program. – Understand the social gathering trends of the new Millennial family and their new definition of value. – Learn the commercial party history so you won’t repeat the same mistakes. – Understand that it’s the people and emotions that sustain a long term profitable program. |
Speakers
- Frank Price, President, FL Price / Birthday University
- Zach Johnson, Co-Owner, Rev’d Up Fun
Details
CEUs: 1.0
Session Time: 90 minutes
Language: American English
Features: Recording of live presentation IAAPA Expo Orlando November 19, 2025