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Total Digital Transformation at Parques Reunidos A (Good) Private Equity Story
$100.00
Session Description
| Discover how Parques Reunidos, one of the world’s leading leisure park operators, has successfully accelerated its digital transformation under private equity ownership. This session will share key milestones from deploying more than 50 websites in just two years to the complete digitalisation of the annual pass programme. Learn how innovations such as kiosks, smart turnstiles, and facial recognition technology are reshaping the guest journey, streamlining operations, and setting new standards for efficiency and experience across the group’s global portfolio. |
Speakers
- Ana Cuñado Arias, Corporate Digital Transformation Director, Parques Reunidos
- Oscar Garcia Oltra, Chief Digital Officer, Parques Reunidos
Details
CEUs: 1.0
Session Time: 37 minutes
Language: American English
Key Features: Recording of live presentation from IAAPA Expo Europe 09/23/2025