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Understanding the Data: A Breakdown of Attractions Industry Visitor Trends
$100.00
Session Description
| The attractions industry welcomes millions of visitors annually across water parks, amusement parks, and FECs. These visitors come from every income demographic and region in the United States. This session will present historical visitation data from Placer.ai for the top parks in the waterpark, waterpark resort, amusement park, and FEC segments. The data will be analyzed at daily, monthly, and annual levels over the past several years. It includes not just raw attendance numbers but also visitor origin, income levels, seasonality, and other important metrics. Analyzing visitors to waterparks, amusement parks, and FECs can greatly improve marketing and operational strategies for park operators. By leveraging this visitor data, operators, owners, and developers can gain valuable insights into customer demographics, preferences, and behaviors. This helps make informed decisions that improve guest experiences, optimize resources, and boost revenue. This session will assist operators, consultants, and owners in understanding current and potential customers better. You’ll also learn about trends in top parks for each category and what data is available through Placer.ai for all U.S. properties. |
Key Takeaways
| – Targeted Campaigns: Understanding the demographic breakdown of visitors—such as age, gender, location, and spending habits—enables the creation of highly targeted marketing campaigns. – Seasonal Trends: Analyzing visitation patterns during different times of the year helps identify peak and off-peak periods. This allows operators to design seasonal promotions, events, or discounts to attract visitors during slower periods. – Customer Segmentation: By grouping visitors based on interests or behaviors, operators can deliver personalized offers and experiences, enhancing customer satisfaction and loyalty. – Future development: Understanding visitation trends at comparable parks will help in marketing for future improvements. |
Speakers
- David Sangree, President, Hotel & Leisure Advisors
- Elizabeth Lafontaine, Director of Research, Placer.ai
Details
CEUs: 1.0
Session Time: 60 minutes
Language: American English
Features: Recording of live presentation IAAPA Expo Orlando November 17, 2025