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Writers: The Secret Weapon of Cost-Efficient Creative & Lasting Attractions
$100.00
Session Description
| Looking to save time and money in the creative process? Want a finished product with longevity and repeatability?Hire a writer. From vision alignment to intentional design, writers bring more value than many realize. Still, they are often underutilized in attraction development. This session explores how writers can help define your vision, align creative teams, streamline client communication, and support the creation of impactful, intentional, and compelling experiences. Panelists will discuss the evolving role of writers in themed entertainment and share firsthand insights from working with writers and working as writers throughout the creative process |
Key Takeaways
| – How writers give voice to a project vision – How creative iteration benefits from writers – When to bring a writer onto your attraction project |
Speakers
- Emma Oliver, Show Writer & Creative Lead, Emma Oliver Creative
- Theron Skees, Founder, The Designer’s Creative Studio
- Stacy Barton, Writer / Narrative Designer, Freelance
- Jason Surrell, Executive Creative Director, Surrell Industries
- Janet Gavidia, Executive Producer, Location Based Entertainment Consultant
Details
CEUs: 1.0
Session Time: 60 minutes
Language: American English
Features: Recording of live presentation IAAPA Expo Orlando November 19, 2025